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Campaign will show consequences of drink driving

Thursday, 4th December 2014.

As Christmas approaches, the Suffolk Roadsafe Partnership is urging everyone, especially younger drivers, to think about the consequences of drink driving.

Launched today at the Suffolk Roadsafe Partnership board meeting, a radio and poster campaign with over 700 licensed premises, will go live in Suffolk, alerting people to the potential consequences if caught driving over the limit.

The striking “drink drive and face the criminal consequences” poster features a montage of four faces, joined to become one, to identify the many faces people will encounter if caught such as:
· The officer who arrests you for drink driving;
· The officer who will put you in a cell;
· The officer who takes your fingerprints and DNA;
· The magistrate who will sentence you to a 12-month driving ban.

You can view the campaign poster here: https://www.flickr.com/photos/suffolkcountycouncil/sets/72157649188251269/

As well as the poster campaign, the Roadsafe team will be visiting towns across the county (although not Haverhill) in the next three weeks with a driver simulator, where people can see the effects of having an accident and rate their driving skills.

Cllr Graham Newman, chair of the Roadsafe Partnership, said: “Although there have been 50 years of campaigns warning of the dangers of drink driving, there are still motorists out there prepared to take the risk.

"Not only is there a risk of killing or maiming for life another road user, but there is a threat to their job, increased car insurance premiums, and they could have difficulty in entering certain countries such as the USA with a criminal record resulting from drink driving.

“Through a commitment to catching drink-drivers, and through educational campaigns, we will continue to reinforce the messages that drink driving is completely unacceptable.”

Another key message of this year’s campaign is to also be aware that people could be over the drink drive limit the 'morning after'.

It takes a lot longer than most people think for alcohol to pass through the body. There may be a risk of responsible people, who would not dream of drinking and driving, being over the limit the following morning as a result.

On average it takes around one hour per unit of alcohol, though this can vary depending on a number of factors such as weight and age.

Tim Passmore, Suffolk Police Crime Commissioner, said: “I thoroughly enjoy this time of the year. Christmas is a time of fun and merriment - but this is too often fuelled by alcohol which can seriously detract from the goodwill of the season.

“I’m right behind the constabulary’s approach to drink driving. I find it really staggering that despite the obvious dangers and the huge amount of publicity, every year drivers risk their lives and the lives of others by driving under the influence of alcohol. This is utter madness.

“It’s a very simple message and it needs to be repeated. Don’t drink and drive.”

Haverhill Online News

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