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High street to be part of national survey

Tuesday, 27th April 2010.

A major research initiative has been launched to gauge peoples’ views about the state of the high street in Haverhill.

The research is part of a massive national study, the largest of its kind, through which business website “thebestof” is surveying towns and cities the length and breadth of the UK to identify how consumers use their local high streets.

The research will examine how local stores and retailers are faring, what is good about local high streets, what the problems are and what needs to be done to make them more successful.

The findings will be drawn up into a national report, to support “thebestof” Buy Local campaign, which aims to get more people supporting independent shops and stores.

Elaine Carr who runs The Best of Haverhill said: “Most people instinctively want to do more shopping locally, but in reality many of us still head elsewhere for our shopping. Why is this? What’s missing or lacking about our local high streets?

"If we don’t have these answers how can we possibly tell the planners, local authorities or our politicians what we need them to do? That’s why I urge everyone in Haverhill to take part in the survey and tell us what they think.”

Elaine says “thebestof” is uniquely placed to run such a campaign. It champions and showcases the very best local businesses across the country, in over 350 towns and cities and taps into thousands of opinions in hundreds of local communities.

Every business that is featured on “thebestof” website has been recommended by local people - so users can be confident that they truly are one of the best at what they do.

Nigel Botterill, chief executive of “thebestof”, said: “The way we’re set up means we have a real ear to the ground. We can pick up on what’s happening at a local level, but also right across the UK.

"We want to use our unique position to unlock people’s views about what needs to be done to ensure our local high streets and stores thrive. Once we have pulled together the findings I think we will have a really powerful picture to share. Local towns will be able to see their own situation and benchmark this against the UK as a whole – so do get involved.”

The survey, which can be found at www.thebestof.co.uk/survey and will run for 12 weeks, is part of “thebestof” Buy Local campaign.

Thousands of independent businesses up and down the country, including those in Haverhill, will be carrying stickers urging customers to spend more time and money in local independent shops and stores.

Haverhill Online News

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