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A CHARITY shop is launching a racy new campaign to encourage people to donate their winter woollies.

A poster of a naked couple throwing off their winter clothes and running into the sea is featured in the window display at the British Heart Foundation shop in Haverhill, as well as others around Suffolk.

The campaign aims to encourage people to clear out their winter wardrobes and donate clothes to the charity.

Woollens and other winter garments such as fleeces and coats generate a large proportion of the shops' income because they can be sold at higher prices than other stock.

The items that come in will be sorted and stored over the summer, ready to hit the shop floor in September.

"We decided to run this slightly racy but humorous campaign in the hope that it will attract the public's attention and urge them to have a clear-out," said Clare Styles, Area Manager of BHF shops in Suffolk.

Last year alone BHF shops raised £7.5 million to help fund education, patient care and research into heart and circulatory disease, the UK's biggest killer.