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Students create marketing camaign for fictional Days Inn

Thursday, 7th July 2011.

Gifted and talented students from Castle Manor Business and Enterprise College in Haverhill took part in a day where they had to create the marketing campaign for a new, fictional Days Inn Hotel.

The day was organised by the Suffolk Chambers of Commerce in association with Haverhill Days Inn.

In the morning students arrived and were given a briefing by Tim Kerr, Young Chamber co-ordinator for Suffolk Chamber of Commerce.

From there students were put into teams and were given free reign to organise their own workloads so that they were ready to present back to Donna Revell, manager of Days Inn, who said: “I was really impressed by the students' appearance, behaviour and innovative ideas.

"They worked extremely hard and seemed to really enjoy the project. As a parent, employer and committee member of the Haverhill Chamber of Commerce, I feel that it is vital that local businesses support such ventures.”

The school was generously given free use of the conference facilities at Days Inn on both days and the Suffolk Chamber of Commerce kindly paid for the cost of resources and refreshments.

Matt Bryant, business and enterprise specialist status co-ordinator at Castle Manor, said: “Days Inn and the Suffolk Chambers of Commerce are to be commended in supporting us in providing these students with the outstanding extra-curricular opportunities they need to be successful in their futures.

"Gaining knowledge is important but, without gaining the right skills and attributes, how will you successfully use it?”

Year nine students took part in the day on June 28. Feedback from one year nine student was: “It felt like a real situation and was good to work in a team.

Year seven and eight students undertook the activity on June 5. Feedback from a year seven student was: “I think that this day is an excellent idea because we learned lots of skills and it was fun.”

Haverhill Online News

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